Content Manager

We are looking for a savvy Content Manager to guide and develop the content creation process for our brand. As a content specialist, you will be required to research and define desired target audiences, manage the content creation and publishing process, and monitor consumer and content metrics. To ensure success as a content specialist, you should show a keen eye for detail and be highly creative. A skilled content specialist should be an expert storyteller and possess excellent knowledge of consumer and content trends. This role is also synonymous with being our in-house copywriter and editor.

• Meeting with the creative, marketing, and design teams to ideate and define content goals.
• Researching content and consumer trends to ensure that content is relevant and appealing.
• Developing content strategies to effectively reach the desired target audience and marketing goals.
• Creating content for a variety of platforms including blogs, websites, and social media.
• Proofreading and editing content before publishing.
• Working knowledge and appreciation of how AI content tools assist in maximizing content output.
• Ensuring that SEO and SMO strategies are effectively implemented.
• Managing content calendars and ensuring that the content remains consistent across all platforms.
• Tracking consumer and content analytics (contributions of gated content marketing capture leads and trending page data.
• Support the development and creation of reports and presentations for internal and external audiences.
• Keeping up to date with content trends, consumer preferences, and advancements in technology.
• Assist Sr. Brand Marketing Manager with thought leadership execution and ensuring brand integrity.

• A minimum of five years of experience in content creation, marketing, communications, or similar.
• A portfolio of published work.
• Ability to self-edit written work.
• Ability to demonstrate working knowledge of tools such as ChatGPT, Jasper.AI, etc.
• Familiarity with content management systems such as WordPress, Webflow, etc.
• Good knowledge of content and layout design tools such as Adobe InCopy and InDesign.
• Excellent computer skills with MS Office and Google Suite.
• Good knowledge of various content platforms such as social media, blogs, and print media.
• Strong understanding of content practices such as SEO, SMO, and PPC.
• A proven track record of excellent written and verbal communication skills.
• And overall, the love of the written word and its power to propel a brand.