Senior Manager, Content Marketing

Job Description

Posted on: 
January 12, 2024

CallRail is seeking a Senior Manager of Content to play an integral role in leading revenue growth for the company. Reporting to the Head of Growth Marketing and managing a team of content marketers and freelancers, this individual will be responsible for leading and optimizing the content marketing production engine. In this role, you’ll develop and execute a sustainable, efficient, conversion-focused content strategy and production process.

We’re looking for someone who has experience managing an in-house content team and/or freelancers in a B2B SaaS setting. We’re a business-driven 99% by inbound and we need someone who knows how to partner with our SEO, demand generation, customer marketing, product marketing, website, and partner marketing teams to support all of our marketing acquisition efforts flawlessly.

The ideal candidate will be an experienced leader who is skilled at building cross-functional understanding and relationships and leveraging strengths in process development, resource management, and content strategy to fulfill the needs of our team and business in the most effective and efficient ways.

Experience in high-velocity, fast-paced environments and a proven track record of building high-performance teams, strong relationships, and rich, valuable content is critical to this role.

Job Responsibilities

  • Develop and evangelize a point of view on CallRail’s copy and content - what formats, mediums, experiences, and copy approaches we use in our content strategy and when.
  • Manage the Content budget to ensure efficient use of resources internally and externally.
  • Work cross-functionally across Growth Marketing to understand content needs each quarter across vertical segments and funnel stages.
  • Develop and maintain expertly organized editorial calendars for the content we deliver across all funnel stages and channels (blog, video, ebooks, reports)
  • Efficiently guide and/or create content in accordance with CallRail content strategy –– interfacing with internal and external contributors to ensure timely publishing of helpful, rich content.
  • Partner with Product Marketing to deeply understand our buyer personas, their pain points, and how our solutions solve their pain points.
  • Constantly seek to align content marketing strategy to a growing understanding of who CallRail customers and leads are, what pain points they bring into a buying decision, and what stages exist in their particular journey toward conversion.
  • Partner with the Website Strategy team to direct the website’s overall content marketing strategy and align all copy and content decisions to CallRail’s business objectives and core audiences.
  • Partner closely with the Customer and Partner Marketing team to develop efficient and effective processes for developing customer story content and bringing the voice of the customer to life.
  • Work closely with our SEO team to ensure that all assets are SEO optimized, aligned to the latest SEO strategy, and reflect SEO best practices.
  • Own reporting for content performance and surface insights to inform strategy adjustments.
  • Oversee governance of AI writing tools internally and externally.
  • Own the hiring and onboarding process of new content writers, internally & externally.
  • Identify and manage third-party resources as required -- agencies, writers, etc.
  • Stay up to date with industry and content marketing trends and best practices.

Job Requirements

  • Strong leadership skills and 2+ years experience managing a team of content creators - in-house and/or freelance
  • Deep understanding of content marketing, copy editing, and copywriting, with 7+ years in content marketing or related field
  • Proven track record of creating successful content programs in B2B settings
  • Excellent time management skills
  • Ability to efficiently research content topics
  • Experience managing and editing a large volume of content
  • Excellent project management, writing, and communications skills
  • Strong editorial governance and grasp of modern, web-driven English
  • Highly organized and self-motivated with a high level of initiative
  • Ability to measure and monitor the results of initiatives and programs
  • Bachelor’s degree in Marketing, Public Relations, Communications, Journalism or related or equivalent experience
  • Experience in B2B SaaS preferred

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