.png)
Director of Content Marketing
Location
Remote
Department
Marketing
Type
Full-Time
Salary Range
$165,000 - $185,000
Job Description
Posted on:
August 9, 2024
The Director of Content Marketing will be responsible for developing and executing a comprehensive content strategy that drives brand awareness, generates leads, and supports customer retention. This role requires a strategic thinker with a strong background in content creation, broad B2B marketing experience, and data-driven decision-making.
Job Responsibilities
- Help establish Forma as the best known, easiest to find, and most admired provider in our space by owning Forma’s brand awareness strategy.
- Operate with a keen performance marketing mindset by understanding strategic intent, testing messaging and conversions, and owning KPIs.
- Develop and execute successful content marketing strategies across various formats, including: blog posts, social posts, whitepapers, case studies, eBooks, videos, webinars, enablement tools, and infographics.
- Ensure content is optimized for SEO and aligned with our brand voice and messaging.
- Own customer case studies: identify, source, and showcase customer success for written case studies and Forma events.
- Craft newsletters, emails, social media promotions, and event abstracts to keep the broader marketing engine running.
- Develop strategies for online and offline community building, including forums, social media groups, and user events.
- Expand Forma’s social media presence and reach across various platforms.
- Serve as the marketing team’s unofficial grammar police with meticulous attention to detail.
Job Requirements
- 7+ years marketing experience.
- Have relevant experience and a proven playbook creating engaging content coupled with the ability to articulate strategy and results.
- Experience marketing in the employee benefits industry and an understanding of the broker consultant ecosystem.
- Advocate for a bias toward producing (appreciating that every day we don’t communicate with our target audience is a day lost.)
- Ability to wear multiple hats and willingness to work in a fluid marketing team with limited hand holding or support.
- Experience managing PR efforts, SEO efforts, and their respective agencies.
- Some light design and video editing skills.
