Senior Content Manager

Job Description

Posted on: 
February 13, 2024

Reporting to Intentsify’s Director of Marketing, the Senior Manager, Content & Communications will play a key role in creating the marketing content that fuels our demand gen strategy. Your primary focus will be to effectively communicate Intentsify’s value proposition to the industries and personas we sell to through thoughtful and diverse content. The goal is to position Intentsify as a thought leader is the B2B intent data space.

Job Responsibilities

  • Content Strategy:
  • Work with the Director of Marketing to create and refine the content plan for Intentsify’s integrated marketing campaigns.  
  • Collaborate with the product marketing team to understand key messaging, buyer personas and how our marketing content complements product- and sales-focused content.
  • Refine the Intentsify brand voice and tone.  
  • Act as the liaison between Intentsify and the press, including working with our PR agency to ensure maximum visibility in market.  
  • Content Creation:
  • Manage Intentsify’s editorial calendar.  
  • Own the creation of all marketing content: eBooks, blog posts, whitepapers, case studies, webinar outlines, etc.  
  • Work with digital marketing to ensure content is optimized for SEO.  
  • Work closely with graphic design to instruct on creative direction and provide feedback whenever necessary.  
  • Content Logistics:
  • Contribute to strategic decisions around content distribution and testing what channels work best for our target audience.  
  • Work with digital marketing to ensure the organic social media efforts are aligned to the editorial calendar.  
  • Monitor and analyze the performance of Intentsify’s marketing content and provide insights on how to optimize for future campaigns.  
  • Operate with a data-driven mentality to understand the impact of content on lead generation and customer acquisition efforts.  

Job Requirements

  • 3-5 years' experience in a content marketing or similar role, preferably in the B2B space
  • Strong understanding of a B2B buyer journey and an understanding of how to align content to integrated marketing campaigns.
  • Exceptional storytelling, writing and editing skills with a keen eye for detail.
  • Understanding buyer intent data landscape a plus.

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