As a Lifecycle Marketing Manager, you will work with marketing leadership to coordinate and manage email marketing communications and improve conversion rates across the customer lifecycle. This role will coordinate all communications with contacts, from lead nurture campaigns, individual to team plan conversion, user onboarding emails, upsell campaigns, product launches, and so on. They will also be directly responsible for understanding changes in conversion rates, triaging with leadership, and coordinating with cross functional teams to deploy improvements.
This role requires a strategic thinker who can create and implement data-driven marketing strategies to engage, retain, and nurture our user base. The candidate should also have a knack for crafting compelling email content that resonates with our audience. The ability to self-start and proactively anticipate the team’s needs is critical. The candidate must be comfortable with autonomy and act with conviction about what needs to be done.