Lifecycle Marketing Manager

Job Description

Posted on: 
November 17, 2023

As a Lifecycle Marketing Manager, you will work with marketing leadership to coordinate and manage email marketing communications and improve conversion rates across the customer lifecycle. This role will coordinate all communications with contacts, from lead nurture campaigns, individual to team plan conversion, user onboarding emails, upsell campaigns, product launches, and so on. They will also be directly responsible for understanding changes in conversion rates, triaging with leadership, and coordinating with cross functional teams to deploy improvements.

This role requires a strategic thinker who can create and implement data-driven marketing strategies to engage, retain, and nurture our user base. The candidate should also have a knack for crafting compelling email content that resonates with our audience. The ability to self-start and proactively anticipate the team’s needs is critical. The candidate must be comfortable with autonomy and act with conviction about what needs to be done.

Job Responsibilities

  • Develop nurture campaigns that reduce friction and improve outcomes across our customer and prospect experience — including tailored flows for content leads, demos, opportunities, abandoned cart users, and customers. Work cross functionally to support multiple channels including PPC, in-app, affiliates, content marketing, etc.
  • Understand our core KPIs and the math behind them. Keep a close eye on HubSpot dashboards and assist in ensuring the data is accurately reflected.
  • Segment the Jasper contact base in the CRM (HubSpot) to create more personalized messages that convert better.
  • Craft complex HubSpot workflows that deliver content at the appropriate time in the customer/prospect lifecycle. These are based on user action, company size, etc.
  • Improve deliverability of email marketing campaigns. Run experiments to boost open rates, click through rates, and business KPIs.
  • Develop an expert understanding of Jasper’s product, use cases, and the markets in which we compete — to create compelling and impactful marketing emails that showcase the power and value of the Jasper product. This includes working cross-functionally with marketing, sales, CS, and product to optimize messaging tailored to each contact’s situation.

Job Requirements

  • 4+ years of experience in a marketing role with a SaaS or Product Led Growth software company
  • You are obsessed with understanding a prospective customer’s desires and pains, then crafting personalized, helpful content that ascends them through the buyer journey.
  • You have a deep understanding of building automations and email sequences in HubSpot and obsess over deliverability
  • Enjoy looking under the hood to understand how things work and turning one time initiatives into repeatable programs through automation.
  • Have experience working on multiple projects at a time, whether through freelance work, agency clients, or within a brand.
  • Have deep empathy for all customer segments and are able to adapt messaging to the desires of each audience throughout their lifecycle from cold visitors to raving fans.
  • Can connect technical concepts with user value and express it succinctly.
  • Have a collaborative nature and exceptional interpersonal skill.
  • Experience working with both a PLG and an Enterprise motion simultaneously is a plus.

Benefits & Perks

  • Comprehensive Health, Dental and Vision coverage beginning on the first day for our employees and families ( covers 100% of the premium for employees).
  • Unlimited PTO
  • 401(k) program with company matching,
  • Monthly wellness reimbursement and flexible time-off to encourage a healthy work-life balance
  • Generous budget for home office set up
  • Learning and development opportunities
  • Paid parental leave
  • Travel perk program

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