Content Marketing Manager

Job Description

Posted on: 
February 2, 2024

As a Content Marketer at Mavenoid, you’ll build Mavenoid’s reputation by planning, creating, and delivering content that earns the attention of customer support teams. This might take various forms, like ghostwriting for Mavenoid’s VP of Product, producing short-form videos, and managing a Slack community of product support leaders. Prior to Mavenoid, you might’ve worked at a creative agency or spent a few years with an early to growth-stage startup. Regardless of your career to date, you’re a storyteller with experience delivering content that converts.

While you don’t need to have experience in all of these areas, we’re seeking someone who is willing to learn.

Job Responsibilities

  • Lead a multimedia and multi-channel B2B content strategy aligned with business objectives
  • Create high-quality, SEO-optimized content including blog posts, articles, case studies, whitepapers, and ebooks specifically tailored to the challenges of product support
  • Collaborate with cross-functional teams to analyze what’s working, what’s not, and how Mavenoid can improve its thought leadership within the customer support industry
  • Manage content distribution across multiple platforms and channels (website, social media, email, video, etc.) to maximize audience engagement
  • Create and manage a content calendar that supports Mavenoid’s demand generation efforts
  • Manage Mavenoid’s Product Support Community on Slack — an online community of industry professionals
  • Manage and grow our social media channels, which are primarily LinkedIn and X (formerly Twitter)

Job Requirements

  • Bachelor's degree in Marketing, Communications, or a writing-centric field
  • Proven experience (3-5 years) in content marketing within B2B, either in-house or with an agency
  • Exceptional writing and editing skills with a keen eye for detail
  • Strong understanding of SEO principles and best practices for B2B marketing
  • Proficiency with content management systems (CMS) and marketing tools such as HubSpot, Webflow, and Figma
  • An interest in combining creative and analytic work while working within a small, friendly, and fast-paced team

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