Content Marketing Manager

Job Description

Posted on: 
November 17, 2023

Observable is seeking a Content Marketing Manager to help us tell our story across marketing channels. Successful candidates will be strong writers who can create impactful B2B content that resonates with technical audiences. As a small marketing team, we are looking for an independent, ambitious writer who is ready to shape our voice and deliver content that will help build our brand and contribute to pipeline growth. This is a full-time, contract-to-hire role with an initial 3-month contract period.

Job Responsibilities

  • Develop a deep understanding of our core developer audience, including their culture, day-to-day workflows, tool stacks, pain points, and frustrations.
  • Collaborate with Product Marketing and Growth Marketing to support the overarching web strategy through content design and copywriting for landing pages, growth experiments, and evergreen content.
  • Contribute to company growth goals by crafting compelling copy for marketing campaigns, lead gen efforts, and email marketing.
  • Support sales enablement by creating longer form content pieces, decks, one-pagers, and email copy that are aligned to the sales process.
  • Establish and adhere to a consistent production schedule with clear deadlines. This includes managing production timelines and content calendar for cross-functional content initiatives.
  • Test, iterate and optimize content by measuring and reporting on the effectiveness of deliverables. This includes reporting on traditional top-of-funnel metrics like traffic and engagement, along with a focus on how content drives pipeline and revenue.

Job Requirements

  • Audience empathy, product intuition, and a bias toward action over perfection.
  • 3 to 5+ years of relevant experience in Copywriting, Content Marketing, and/or Content Design.
  • Experience marketing B2B SaaS products to technical audiences, such as developers.
  • Proven track record of generating and converting organic traffic to deliver growth.
  • Strong storyteller with exceptional copywriting and verbal communication skills.
  • Strong organizational and cross-functional collaboration skills.
  • Ability to work strategically as a proactive self-starter with independent decision making, as well as ensuring operational delivery and having a hands-on approach.
  • A strong portfolio of previous work examples.

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