Growth Content Marketing Manager

Job Description

Posted on: 
May 9, 2024

As a Growth Content Marketing Manager at Podium, you'll play a pivotal role in driving the success of local businesses by managing a comprehensive content strategy. In this position, you will take charge of a full-funnel blog calendar and SEO-focused editorial strategy, producing / editing high-quality content that resonates with our target audience. You will collaborate with the in-house SEO team and external agency partners to optimize content for "target keywords" and oversee a team of freelancers to maximize content production.

Your responsibilities will also include developing key content for Podium’s website and marketing initiatives, managing a social media editorial calendar that drives engagement and conversion and Collaboration with channel leaders across marketing and sales, Product Managers, Design and Engineering, and regular communication and reporting to leadership on content performance and strategy, and operating in a high accountability, high velocity setting are key components of this role.

Job Responsibilities

  • Leadership of Editorial Strategy : Oversee a full-funnel blog calendar and SEO-focused strategy, producing 60-100 high quality monthly articles. Collaborate with the SEO team to implement strategies that boost SERP rankings, traffic, and conversions. Manage a team of freelancers.
  • Website and Marketing Content: partner with marketing / product stakeholders to develop hard hitting copy for and marketing content (webinars, video scripts, direct mail)
  • Customer & Product Knowledge: develop an exceptional understanding of our target customer and industries as well as a comprehensive understanding of Podiums’ products and value propositions.
  • Social Media Engagement: Develop and manage a social media editorial calendar, crafting compelling content to drive engagement and attract high-intent prospects to Podium.
  • Cross-functional Collaboration: Work with channel leaders across marketing and sales to develop content that aligns with business growth and customer engagement goals. Collaborate with Product Managers to publish articles about product updates.
  • SEO Optimization: Implement strategies, including content optimizations and experiments, to increase the impact of the organic search channel for target keywords.
  • Performance Reporting: Regularly present to leadership on content performance and strategy, helping to establish quarterly and annual content and SEO OKRs.

Job Requirements

  • Strong Writing and Editing: Exceptional writing and copy editing skills to produce compelling and high-quality content.
  • SEO and Marketing Expertise: Proven experience in SEO and marketing or journalism, with the ability to optimize content for search engines.
  • Technical Proficiency: Familiarity or willingness to learn tools such as GA4, Salesforce, Marketo, WordPress, Ahrefs, Canva, Asana, and Google Suite.
  • Cross-functional Communication: Ability to collaborate and communicate effectively across different functions and with leadership.
  • Organizational Skills: Extremely organized and skilled project manager capable of handling multiple projects and requests simultaneously.
  • Content Strategy Experience: Previous experience managing an editorial calendar and executing an organic content strategy.
  • Effective Communication: Strong and effective communication skills, both written and verbal, to convey content success and strategies.
  • Customer Focus: Product-minded and customer-obsessed, with a commitment to ensuring content is hyper-relevant and valuable to Podium's customers and key verticals.

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