Content Marketing

Job Description

Posted on: 
January 5, 2024

Resemble AI is seeking a creative and experienced content marketer that demonstrates a clear understanding of brand, campaign, and marketing objectives to help expand our digital footprint and drive more value through online content. The ideal candidate is strategic, detail-oriented, organized, and able to balance qualitative and quantitative considerations in decision making. As a member of the Marketing team, you'll have an outsized impact on our brand direction & a unique opportunity to own & develop our voice across our industry. Your day-to-day work will involve writing long-form blog content to post across multiple publications. You'll be an integral part of our growth journey, testing social channels and strategies that maximize our brand awareness and eventually convert to sales. As the in content, there will be tons of greenfields for you to work on. You'll produce and monitor content across social media, the Resemble AI blog & the Resemble AI newsletter in addition to creating infographics, visuals, and sales enablement for our team.

Job Responsibilities

As a Content Marketing Specialist at Resemble AI, you will be an instrumental player in driving our customer acquisition efforts and establishing an organic growth engine for our innovative voice technology platform. Your creativity and out-of-the-box thinking will be pivotal in creating and managing a cohesive paid marketing strategy across multiple channels. Collaborating with cross-functional teams, you'll develop high-quality content initiatives, engage key customers through case studies, blogs, and webinars, and execute top-of-funnel lead generation and brand awareness campaigns.

  • Lead content initiatives, exploring agency partnerships and generating high-quality in-house content.
  • Conduct interviews with key customers and craft compelling customer stories through case studies, blogs, and webinars.
  • Develop and manage the content strategy to nurture our sales pipeline, with a future focus on SEO strategy.
  • Collaborate with the sales team to drive top-of-funnel lead generation and brand awareness using an omnichannel approach, including email, social media, direct mail, partnerships, and conferences.
  • Work closely with designers and developers to create engaging assets and experiences.
  • Identify relevant publications and newsletters for content distribution and backlinks.
  • Provide support to direct sales with tools, content, and other enablement resources.
  • Collaborate with the product team to drive growth initiatives.
  • Conduct market research to identify niche opportunities for Resemble AI's audience reach.

Job Requirements

  • Experience in marketing with a track record of success.
  • Prior experience in a fast-paced organizational environment.
  • At least 4 years of relevant marketing experience.
  • US work authorization (we do not support visa transfers).
  • Enthusiasm for participating in design, prototyping, wireframing, UI/UX, and user research occasionally.
  • Proficiency in data analysis.

Nice to have

  • Familiarity with acquisition demand generation.
  • Background in digital marketing.
  • Excitement about collaborating with the sales team in this new position.
  • Experience with vendor management.
  • Detail-oriented with the ability to manage competing roles and priorities efficiently.

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