Content Lead

Tens of thousands of customers already rely on us to run their businesses, but there’s many more that haven’t heard of Retool yet! The Marketing team helps connect Retool’s products with customers and prospects in new and unique ways, and sets us up to achieve our long-term mission.

Moreover, the content Retool creates is an important part of how we show up in the world and connect with our target audiences. How well we craft, optimize, and distribute that content matters—and we’re constantly striving to make the very best developer-centric content out there.

As Content Marketing Lead, your mission will be to help us strategize, create, and distribute a variety of content that delivers real and resonant value to our target audiences and real and resonant results to the business. You’ll build content into a long-tailed growth lever using future-facing strategies and collaborations cross Marketing, SEO, Developer Relations, Design. And you’ll manage and inspire a tiny-but-mighty Content team and bench of freelancers to deliver and scale best-in-class work.

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• Lead the Content function at Retool, developing and overseeing content across the funnel that serves a very technical audience of software developers and engineering teams, and deeply investing in growing the impact of our blog and social media channels.
• Make content a strategic advantage for Retool, helping drive all forms of content—from ebooks to white papers to reports to thought leadership—from idea to execution to organic distribution.
• DManage a small internal team plus a roster of freelancers and agencies to deliver great, data-driven work.
• Be a steward of craft, holding the bar high for content quality across all axes (writing, SEO, design, etc.), and helping collaborators reach that bar.
• Set and hold our team responsible for the right content metrics to measure the impact of our output, on both short-term and longer-term horizons.
• Experiment with channels and content types to find our most effective levers and create blueprints for scaling content success.
• Partner with SEO and Product Marketing to expand the reach and impact of every piece of content we produce.
• Partner with in-house subject matter experts across Engineering, Product, Developer Experience, Sales, and more to extract the best stories and ideas from the organization.

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• 8-10+ years of experience in Content Marketing with an emphasis on growth, with at least 2+ years leading the function
• Experience working with technical audiences (developers, engineering managers, technical PMs preferred.)
• Excellent written and verbal communication skills, and the ability to coach others on the same.
• Strong sense of curiosity and first principles thinking—bring your intuition, but leave behind any playbooks
• A track record of scaling content to meet ambitious organic growth targets
• The ability to build strong cross-functional partnerships with technical teams and the rest of the marketing org

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