Content Marketing Manager

Job Description

Posted on: 
December 22, 2023

Working across various stakeholders you will create content strategies that align with the Salesforce and Customer Success product roadmaps and business priorities. You will help take our customer onboarding and adoption content to the next level.

You’ll identify, review, and map content into strategies to meet stakeholder objectives. You’ll also help fill gaps to ensure we have content for all of our audiences, determining what form the content should take, where it should live, and how it will find its audience. A writer at heart, you’ll also jump in to support writing efforts when needed, dissecting the technical and simplifying it for various audiences.

The successful candidate will lead collaborative, data-driven planning; establish relationships; and have a passion for driving customer success.

Job Responsibilities

  • Work cross-functionally with stakeholders, instructional designers, writers, and creatives to develop digital content across channels (including email)
  • Conduct Program discovery with key stakeholders and develop a content strategy with a customer-first approach
  • Work with stakeholders, SMEs, and Content Developers to create onboarding and adoption customer experiences for Success Plan customers
  • Understand the complexities of Salesforce product/technology so you can identify content that communicates how it works and why it matters
  • Assist in writing and copy review as needed; review copy for voice, tone, and accuracy
  • Manage and refine existing content in need of refresh and/or revamp
  • Review content analytics to understand customer impact and advise future content creation decisions
  • Help the team stay abreast of digital customer success industry trends and innovations

Job Requirements

  • 5+ years of related experience in content strategy, content development, B2B digital marketing, creative, program management, or equivalent skills
  • BA/BS or equivalent in technical communication, writing/composition, or similar field
  • Experience with Salesforce and/or CRM applications
  • Strong short-form writing and copy-editing skills
  • Excellent communication skills, both written and verbal
  • Able to coordinate multiple work streams simultaneously and be equally comfortable delegating or owning tasks
  • Understanding of how to communicate across digital channels, including email, landing pages, in-app, community
  • Analytically inclined, outstanding organizational skills with thorough attention to detail
  • Strong project management skills, including managing projects from start to finish, developing and working toward set deadlines, identifying project goals, and tracking progress

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