Senior Content Marketing Manager

Job Description

Posted on: 
October 27, 2023

We are looking for a seasoned content marketer to join our small but mighty U.S. Product Marketing team. The Senior Content Marketing Manager is a dynamic role where you will create and drive forward strategy, producing compelling content across a variety of forms / channels. You will cover diverse topics and issues that span our business (e.g. healthcare, restaurants, retail industries), consumer impact (e.g. patient outcomes, customer experience, real-world impact), and high tech concepts (e.g. what it takes to build a next-gen drone). This is a unique opportunity to shape a new category of disruptive technology, with Zipline as its leader.

In this role you will closely collaborate with our marketing leadership team to build our content marketing strategy. We expect you to demonstrate measurable impact with your work through ROI and write content that raises awareness of the autonomous instant logistics industry. Success in this role includes establishing Zipline's category leadership in drone delivery for healthcare, restaurant and retail partners.

Job Responsibilities

  • Help build a steady cadence of high-quality content for all stages of the funnel
  • Develop multi-channel content marketing strategy and roadmap to support brand awareness, demand generation and ABM campaigns
  • Create and manage the production of content including blogs, ebooks, white papers, infographics, videos, and webinars that speak to our buyers across healthcare, restaurant, and retail verticals
  • Lead and inspire creative ideas for content development and messaging consistency across all channels (demand generation, digital, web, social, video, etc.)
  • Collaborate with internal stakeholders to create engaging stories aligned with company messaging
  • Drive effective and creative content that incites engagement and grows audiences
  • Ensure content aligns with funnel-building objectives and is consistently delivered across touchpoints
  • Leverage data to set goals, measure success, and refine content strategy
  • Help maintain a functional content calendar and ensure style, quality, and tone consistency
  • Write and edit high-performing content with impeccable attention to detail
  • Copy edit a variety of marketing materials

Job Requirements

  • Top-notch grammar, messaging punctuation and writing skills
  • 5-8 years of content marketing experience, including creating blog posts, white papers, webinars, and more
  • Entrepreneurial mindset and ability to work in a fast-paced environment
  • Editorial mindset and familiarity with audience preferences
  • Knowledge of SEO, web traffic metrics, and demand generation tools
  • Bachelor's degree in Marketing, Journalism, Public Relations, or related field

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