Director, Content Marketing

Job Description

Posted on: 
May 9, 2024

We’re looking for a Director, Content Marketing who has hands-on experience in building and leading transformations through exceptional messaging, content, and creative work. You’ll be passionate about creating content that our prospects and customers want, sharing that content on the channels they use, and measuring the results of that content to ensure the highest return on investments.

As the Director, Content Marketing you’ll be responsible for leading a team of content marketers as a part of the Product Marketing team, against daily deadlines and ambitious goals to consistently deliver outstanding results. You’ll become an integral partner to the Demand, Dev/SecRel, MOPS, and Product Marketing teams, driving a holistic and coordinated approach to content marketing across all product lines, channels and global geographies.

Job Responsibilities

  • Pioneer groundbreaking, audience-centric editorial and content strategies to acquire new customers, expand existing customer engagement and build brand loyalty
  • Leverage research and partner with Digital SEO to understand what makes audiences tick, and define content areas to expand reach
  • Lead the strategy and execution of content marketing to advance Snyk’s credibility and leadership in security
  • Drive the expansion of Snyk segment-specific content marketing into industries, personas, compliance requirements and other market drivers
  • Being player/coach building and managing a content team support the translation of product-oriented messaging and content to solution-oriented content  
  • Drive new and creative communications vehicles and asset types, from video to advertisements
  • Collaborate cross-functionally to deliver a holistic, thematic content strategy and content plan; regularly present to marketing leadership and executive suite on results

Job Requirements

  • 10+ years of experience and related B2B, high-tech  with experience in Cyber Security, and reaching security and development/devops audiences
  • Minimum of 2 years in a leadership role
  • Demonstrate leadership and management experience
  • Demonstrate experience with strategic thinking, agency management, briefing expertise, creative concept evaluation, project management, planning and organization
  • Knowledge of and experience with LLMs and other content generation technologies
  • Have an entrepreneurial spirit, business acumen with a focus on business outcomes and proven ability to manage to key performance indicators
  • Have an understanding of multicultural consumer trends, insights, passion points and media content consumption behaviors
  • Have a passion for writing, storytelling, a eye for typos, and a lot of creativity

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