Content Lead

Job Description

Posted on: 
December 22, 2023

As the copywriter/content lead at Swap, you will own the whole brand tone of voice and storytelling across all channels, including, but not limited to, web, social, audio, OOH, or influencer. You’ll work directly with the CMO and design lead to craft all content across social channels centered around the annual fashion cycles and ecommerce calendar. We’re not your typical SaaS company – we strive to be your favorite brand’s favorite brand, that communicates like a DTC brand. There will also be collaboration required with broader overarching Swap Marketing storytelling. You’ll report directly to the CMO.

Job Responsibilities

  • Be a brand steward of the brand’s tone of voice and be able to adapt it for copy on various channels.
  • Ideate and execute sound, creative ideas for marketing.
  • Concept new social media campaigns as well as standalone creative assets in response to real-time cultural moments driven by strategic insights
  • Ad-hoc copy needs, such as sales decks
  • Develop creative concepts for ad campaigns and organic social.
  • Stay up-to-date with industry trends and perform regular, thorough market research and competitive analysis to identify best practices and innovation.
  • Work closely with the Product team to ensure alignment on business needs and upcoming product improvements.

Job Requirements

  • Minimum 2-3 years of copywriting experience in e-commerce, retail, or agencies
  • Experience with managing copywriting for owned channels across web and social
  • Willingness to ideate and collaborate with a broader marketing team
  • Team player with the ability to build strong relationships across Swap.
  • Open to copywriter who is looking for more on-camera, creator role
  • Great communicator, highly organized, self-motivated, and detail-oriented.
  • Self-starter who’s looking for a growth opportunity to lead storytelling for a brand
  • Ability to manage multiple projects simultaneously and work autonomously with minimal supervision.

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