Content Marketing Manager

Job Description

Posted on: 
June 14, 2024

As a Content Marketing Manager at Vanta, you’ll create content that fuels our brand and our business, working closely with the PMM, Growth, and Enterprise teams to bring the Vanta story to life.

The Content Marketing Manager will join the Corporate Marketing team at Vanta, which owns all aspects of company communications, including internal and external comms, PR, AR, content, and organic social media. Reporting to the Head of Content, the Content Marketing Manager will craft compelling content that drives awareness and demand for our upmarket solutions and help scale our content programs across key owned channels.

Job Responsibilities

  • Plan, write, and produce content (including blog posts, ebooks, reports, newsletters, case studies, and more) across funnel stages and channels
  • Collaborate with the Enterprise team to develop and execute content plans for integrated campaigns, product launches, and evergreen programs
  • Manage Vanta’s organic social channels and grow our presence by amplifying relevant news and thought leadership
  • Own content production processes for and the Vanta Blog, from staging and QA to publish
  • Measure and report on content performance so we know what’s working, what’s not, and how to improve

Job Requirements

  • You have 5+ years of experience in a content marketing or writing-focused role and a proven track record of creating content that drives marketing outcomes. (Please share a link to sample content projects.)
  • You’re a stellar writer and editor who can tell a compelling story, explain complex ideas clearly, and write with personality.
  • You’re a strong collaborator who can build productive relationships with cross-functional team members, agencies, and freelancers.
  • You’re skilled in project management and can drive content initiatives from start to finish.
  • You have experience measuring content performance and use both qualitative and quantitative data to inform your content plans.
  • Prior experience developing content for an enterprise audience is a plus.

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